5 Great Logo Redesigns from Past 5 years


Why it Works:

Marriott's refresh is effective because it keeps the two most recognizable parts of the old logo — its color and the instantly recognizable M.


Why it Works:

YouTube keeps its existing colors intact for an end result that looks new and familiar at the same time.


Why it Works:

The new logo is instantly recognizable and yet much more contemporary, proving that seemingly subtle changes can go a long way.

Peace Corps

Why it Works:

The Peace Corps took the most recognizable part of its identity – the dove – and let it be the hero of its updated logo


Why it Works:

The brand went with a flat, one-color version of its iconic chrome design

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