Go/No-Go Project Decision Matrix
Answer a few key questions to get an objective recommendation on whether to accept or pass on your next freelance project.
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Project "Go/No-Go" Decision Matrix
Answer these questions honestly about a potential project to get a clear, objective recommendation. "Yes" means the statement is true.
💰 Financial Fit
🎯 Project & Creative Fit
🤝 Client & Logistical Fit
6 Benefits of Using the Decision Matrix
Decision-Making
It removes emotion and desperation from the decision process, forcing you to look at a project’s pros and cons objectively based on weighted criteria.
Red Flag Detection
The questions are designed to uncover potential warning signs, like unclear scope or unfair payment terms, helping you spot and avoid problematic clients before you commit.
Confidence
The tool provides a logical, data-backed reason to decline a project, making it easier to confidently say “no” to bad-fit opportunities and hold out for better ones.
Prevents Burnout
By helping you filter out stressful, low-value, or misaligned projects, you conserve your most valuable resources: your time and creative energy.
Negotiation
When the result is “Proceed with Caution,” the tool gives you specific leverage points (e.g., budget, scope, deadlines) to bring up in negotiations to turn a mediocre project into a great one.
Alignment
The matrix forces you to consider if a project aligns with your long-term goals and portfolio, ensuring the work you take on is not just a paycheck but a strategic step forward in your career.
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F.A.Q.
Think of this tool as a decision-support guide, not a final verdict. It provides an objective recommendation based on common freelance best practices. The final decision is always yours to make, factoring in your gut feeling and unique circumstances.
Each “Yes” answer adds points to your total score. Questions are weighted based on their impact on a project’s success. Critical factors like a fair budget and clear payment terms have a higher weight because they are fundamental to a healthy freelance engagement.
A “Caution” result is an opportunity to negotiate. It means the project has potential but also contains risks. Review the questions you answered “No” to and use them as specific points to discuss with the client to improve the project’s terms before you commit.
In this simple, universal version of the tool, the questions and their weights are fixed based on industry best practices for freelancers. Customization is not available at this time.

