Churn Rate calculator

Churn Rate Calculator

Easily calculate the churn rate of your business and receive actionable tips to improve customer retention, whether you are a freelancer or a business owner.

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Churn Rate Calculator

Churn Rate Calculator

Benefits of using a Business Valuation Calculator

Identify Issues

Quickly pinpoint areas where customer retention is failing.

Improve Retention

Implement strategies to reduce churn and retain more customers.


Rack changes in customer churn over time to gauge the effectiveness of your retention efforts.

Data-Driven Decisions

Use churn rate data to make informed business decisions.

Increase Revenue

Retain more customers and boost long-term revenue.

Customer Satisfaction

Enhance overall customer satisfaction by addressing churn-related issues.

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Churn rate, also known as customer attrition rate, is the percentage of customers who stop using your product or service within a given time period. It helps measure the health of a business’s customer retention efforts.

Churn rate is calculated by dividing the number of customers lost during a specific period by the number of customers at the beginning of the period, then multiplying by 100 to get a percentage.

Understanding churn rate is crucial because it directly impacts your revenue and growth. A high churn rate indicates problems with customer satisfaction, which can lead to decreased revenue and increased acquisition costs.

Common factors include poor customer service, lack of product features, high prices, competitive alternatives, and inadequate onboarding or user experience.

To reduce churn rate, focus on improving customer service, enhancing product features, offering competitive pricing, engaging customers regularly, and gathering feedback to address their needs and concerns.

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